Putting a wine shop on the web

Built a website, email marketing strategy, brand identity, and a style guide for a small wine shop.

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Laptop displaying a wine shop website on a white table, with a glass of wine and a small plate nearby, and a tree in the background.

Capturing clients for an executive coach

Created branding, iconography, a website for a nonprofit executive coach from scratch.

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Advertising for academia

Developed a website, logo, and social advertising strategy to support the Families and Student Debt research project at Princeton University.

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A laptop on a wooden table displaying a website titled "Families & Student Debt Project" with a black-and-white image of a student wearing a graduation cap.

Connecting during COVID

Created a social media campaign and blog series to help a travel-centered organization engage with its alumni during the shutdown.

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A smartphone on a wooden desk displays an Instagram profile with travel photos. Nearby are a cup of coffee, a white eraser, some paper clips, and a notepad with a person's hand holding a pen.

Online marketing for in-person learning

Developed the brand identity and all marketing materials for a language immersion club in Washington, DC, growing the subscriber list to over 3,000.

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Computer screen displaying a website called 'Conversational DC' with a background photo of a social gathering. The website's tagline reads 'We're speaking your language' and includes navigation links like Home, About, Events, Photos, Blog, App, and Join Us. The desk has a white keyboard and mouse, with a glass vase holding a dried, twisted branch, set against a green wall.

Graphics for learning English

Designed dozens of custom educational graphics for the American English @ State Facebook page, a highly engaged community of 4+ million followers.

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A collage of educational infographic slides about media literacy topics, including representation, diversity, media, audience, confirmation bias, stereotypes, credibility, misinformation, and questions for analyzing consuming media, with colorful illustrations and text.